BUILDING YOUR SPACE IN THE METAVERSE
Metaverse Brand Marketing
“Build it and they will come” isn’t an approach that has worked well for businesses in the online space thus far and there’s no reason to suggest this will change in the Metaverse.
If your business is looking to create a presence in either public or private metaverses, it’s important that your target audiences are aware of this and can understand how they can engage with your brand.
Canadeem offers Metaverse marketing services to help your brand connect with online audiences, creating engagement strategies on platforms such as Telegram and Discord together with more traditional social media platforms such as Twitter, Instagram and TikTok.
Brand Marketing in the Metaverse: Engage your Audience
Online advertising isn’t a new phenomena with millions of brands using centralised search engines and social media platforms to market their products and services and in doing so, reaching target audiences effectively and cost-efficiently.
But in the Web3 world, a number of alternative platforms are being used that currently offer no in-platform advertising and this presents a challenges to businesses relying on third-party platforms to engage audiences. These platforms include Telegram and Discord and they encourage community development within these platforms. Therefore, in order to engage Web3 audiences, brands must be aware of the technical capabilities of each platform, while understanding the changing role of Twitter in the process. Brands also need to understand how to communicate to and engage with audiences on these platforms as the experience as vastly different from community engagement on platforms such as Facebook, Instagram and TikTok both in terms on content type and interaction levels.
If you’re interested in learning more about these opportunities or what your brand could look like in the Metaverse, reach out to our team.